Why 2026 Is a Big Year for Alice in Wonderland Pins
Disney's animated Alice in Wonderland premiered in 1951, which makes 2026 its 75th anniversary — and Disney has treated it as a genuine milestone rather than a quiet one. The studio completed a from-scratch 4K restoration of the film, scanning the original nitrate negatives and cross-referencing production artwork held by the Walt Disney Animation Research Library, according to The Walt Disney Company's own announcement of the anniversary. The restored film debuted at the TCM Classic Film Festival before arriving on 4K Ultra HD and digital.
Merchandise followed the same anniversary push. Around D23 2026 in mid-August, Disney Store and the parks rolled out a themed collection spanning apparel, dolls, drinkware — and, for collectors, a dedicated run of Alice in Wonderland pins built specifically around the 75th anniversary branding rather than a generic Wonderland theme.
What's in the 75th Anniversary Pin Collection
The collection landed at Walt Disney World and Disneyland on August 18, 2026, with six separate pins covering a range of price points and rarity tiers:
- 75th Anniversary Jumbo Pin — Limited Edition of 2,000, priced at $79.99. The largest and priciest piece in the set, built as the collection's centerpiece.
- Alice & White Rabbit — Limited Edition of 4,000, $24.99.
- Alice & Queen of Hearts — Limited Edition of 4,000, $24.99.
- Alice, Mad Hatter & March Hare — Limited Edition of 4,000, $24.99.
- 75th Anniversary Mystery Set — two pins per sealed box, sold as a Limited Release for $34.99, so the specific pairing inside isn't known until you open it.
- Croquet Crest — a Limited Release piece priced at $21.99, referencing the film's flamingo-and-hedgehog croquet match with the Queen of Hearts.
The three character-pairing pins and the Jumbo Pin are numbered Limited Editions with a fixed print run (2,000 or 4,000 pieces) — once that number sells, Disney isn't making more. The Mystery Set and Croquet Crest are Limited Release, meaning Disney caps the sales window instead of a fixed print count. Both types are legitimate, but LE pieces are the ones collectors usually track most closely for resale.
The Characters That Anchor an Alice in Wonderland Pin Collection
Alice
Alice herself — blue dress, blonde hair, unflappable in the face of nonsense logic — is the anchor of nearly every pin in this catalog, whether she's paired with a single character or standing alone. Portrait-style Alice pins tend to be the most common entry point for new collectors of this series.
The White Rabbit
Perpetually late and checking his pocket watch, the White Rabbit is the character that kicks off the story, and he shows up across decades of Wonderland-themed pin releases — not just this anniversary wave.
The Cheshire Cat
With his disappearing grin and pink-and-purple stripes, the Cheshire Cat is one of the most visually striking — and most frequently faked — designs in the Wonderland catalog, since that gradient striping is easy for a cheap mold to get wrong.
The Mad Hatter and the Queen of Hearts
The Mad Hatter (often paired with the March Hare, as in this year's collection) represents the tea-party side of the story, while the Queen of Hearts — red, gold, and permanently furious — is the franchise's most recognizable villain. Both characters anchor two of the three new LE 4,000 pairing pins.
Why This Collection Is Prime Scrapper Territory
An anniversary tie-in, a fixed edition size, a well-known character roster, and a $79.99 centerpiece piece — that combination checks nearly every box we outline in The Most-Faked Disney Pin Series as the profile scrappers target most. Princess and villain-adjacent characters (the Queen of Hearts fits both) are consistently among the most counterfeited subjects in the hobby, and a high-dollar Limited Edition jumbo pin is a bigger payoff for a counterfeiter than a $10 open-stock pin.
Once the in-park stock of a Limited Edition piece like the Jumbo Pin sells through, watch for secondhand listings priced suspiciously close to or below retail. A genuine LE 2,000 pin selling out at $79.99 in the parks doesn't reappear cheaper online in volume — if you see multiples of the "same" LE pin from one seller, that's a signal to slow down.
The same checks that apply to any Disney pin apply here: a clean waffle-pattern back, a crisp ©Disney stamp, consistent post spacing, and smooth hard-enamel fill without bleeding between colors — especially on detail-heavy designs like the Cheshire Cat's stripes or the Queen of Hearts' card-suit costume. The full eight-point checklist is in What Are Scrapper Pins? The Complete Guide.
Picking up a piece of this collection?
ScrapperScan checks the waffle pattern, ©Disney stamp, enamel quality, and color accuracy from two quick photos — before you pay or right after a pin arrives. Free on iOS.
Building an Alice in Wonderland Sub-Collection
- Buy the anniversary pieces in person if you can. An in-park purchase with a receipt is the cleanest way to guarantee an LE piece is authentic, especially for a $79.99 jumbo pin.
- Decide if you're chasing the anniversary line specifically or Wonderland pins broadly. This year's LE-numbered releases are distinct from the decades of general Alice in Wonderland pins Disney has produced — knowing which you're after keeps a purchase focused.
- Store enamel pieces properly. Our guide to displaying and storing your collection covers shadow boxes, trading books, and the humidity control that keeps hard enamel from degrading over time.
- New to collecting overall? Start with Disney Pin Releases in 2026 for how official drop channels — Tuesday online releases, park exclusives, and event lines like this one — actually work.
The Bottom Line
Seventy-five years after Alice first fell down the rabbit hole, Disney marked the anniversary with a restored film and a six-piece pin collection anchored by a $79.99 LE 2,000 jumbo pin. It's a genuinely collectible release — and, precisely because of that, one worth buying carefully. Get it in the parks when you can, check the back before you pay for anything secondhand, and when in doubt, scan it. Free on the App Store.